APRIL 11 - 12, 2024

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DigiMarCon Los Angeles 2024 Full Agenda has not been announced. Below is the Full Agenda from the DigiMarCon Los Angeles 2024 Conference

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Wednesday, May 27th, 2015

Registration Check-in & Exhibition Hall Opens
Foyer & Exhibition Hall
10:00am – 12:00pm

Workshop 1: Digital Marketing Workshop

Workshop Facilitator: Steve Robinson – Advisory Board Member, Institute of IBusiness

Cracking the ROI Nut: Use Iterative Marketing Practices to Keep the Graph Moving up and to the Right. There is a lot of buzz in the digital marketing community around proving our existence to stakeholders and demonstrating a positive return on investment for the costs of digital marketing. The glut of tools on the market to handle measurement coupled with massive investments in social media, sometimes with little to show for it, leaves leaders at many organizations asking questions. They want their agencies and teams to connect the dots connect between their investments (paid, earned and owned) and the bottom line of the business. Steve will demonstrate, through industry best practices, client case studies, and third-party data, how marketers can take what they are doing right now and apply a set of simple rules to not only demonstrate return on investment, but also create a system that is self-optimizing toward better and better returns.

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12:00pm – 1:30pm
Networking Luncheon Lunch
Foyer, Exhibition Hall & Dining Room
1:30pm – 3:30pm

Workshop 2: Inbound Marketing Workshop

Workshop Facilitator: Luke Summerfield, Partner Services, Program Manager, HubSpot

Looking to implement a successful Inbound Marketing program to drive leads and grow your business? Join us in this Inbound Marketing strategy workshop as we will be creating the critical pieces for developing a rock solid Inbound Marketing strategy. In this two hour intensive boot camp, you will be:

  • Structuring your time and focus around Inbound

  • Setting Goals for your program

  • Developing detailed buyer personas

  • Inbound Marketing strategy (including inbound campaigns, blogging, social, email, etc.)

  • Creating a Q3 & Q4 Roadmap

You’ll finish the workshop with a playbook and process that you can use over and over again in future Inbound Marketing efforts.

Brought to you by

3:30pm – 4:00pm
Afternoon Coffee Break & Networking
Foyer, Exhibition Hall & Dining Room
4:00pm – 6:00pm

Workshop 3: Content Marketing Workshop

Workshop Facilitator: Mark Schaefer, Executive Director, Schaefer Marketing Solutions

In this fast-paced, inspiring, and entertaining workshop, Mark Schaefer takes you through the fundamentals of creating a marketing presence on the foundations of great content. This acclaimed author and consultant will cover:

  • The five foundational strategies of social media marketing

  • The importance of “rich” content that powers a marketing strategy

  • Tips and tricks to improve your content marketing while saving time and money

  • Creating unstoppable content that creates business benefits

  • How to ignite content

  • Every participant will walk away with a deeper understanding of the true mechanics of social media marketing and dozens of ideas to put into action today.

  • Brought to you by

    6:00pm – 9:00pm
    Cocktail Dinner Reception
    Lower Pool Deck

    Thursday, May 28th, 2015

    General Sessions
    7:00am – 8:00am
    Continental Breakfast & Networking
    Foyer, Exhibition Hall & Dining Room
    Auditorium Opens
    8:30am – 8:40am

    Conference Kick-off and Opening Remarks

    Jacob Curtis, Conference Emcee

    Conference Kick-off and Opening Remarks welcome by Jacob Curtis, DigiMarCon Los Angeles 2024 Conference Emcee.

    8:40am – 9:10am

    Opening Keynote: A New Generation of Branded Search

    Aaron Polmeer, Chief Executive Officer, Search Experiences

    Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized, while increasing and retaining web traffic online for any company website.

    Brought to you by

    9:10am – 9:30am

    5 Tips to Maximize Your Creative Assets in the Digital Age

    Jeff Gapp, Channel Evangelist, WoodWing Software

    Marketers need to be creative in the ways in which they manage their resources. Jeff will bring you clear examples of ways to develop a sustainable strategy, and show you the possibilities of making your creative assets work for you, efficiently. The presentation will give you the guidelines necessary, in 5 easy to follow top tips.

    9:30am – 10:00am

    Being Signal Amidst the Noise

    Rand Fishkin, Wizard of Moz, Moz

    Success in search, and for that matter, in every earned marketing channel (social, content, email, word-of-mouth, et al) is harder than ever because, for the first time, a true majority of businesses are investing in all of these. As saturation hits and consumer attention is even more challenging to come by, what can we do to be the source people listen to rather than the one they all ignore. In this presentation, Rand will cover the quiet shifts in behavior from search engines, social networks, and web users themselves that are forcing us to change, alongside a plethora of tactics and examples of how to be the signal amidst the noise.

    Brought to you by

    10:00am – 10:30am
    Morning Coffee Break and Networking
    Foyer, Exhibition Hall & Dining Room
    10:30am – 10:50am

    6 Steps to Big Data Success for Digital Marketers

    Sameer Khan, Senior Manager, Analytics & Digital Marketing, IBM

    The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it to action to improve digital marketing and analytics performance.

    Brought to you by

    10:50am – 11:10am

    Proximity Marketing and the Impact on the Digital Marketer

    Lisa Apolinski, Chief Executive Officer, 3 Dog Write

    Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for the digital marketer? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement and review the issues a digital marketer will face with proximity marketing.

    Brought to you by

    Arcadia Ballroom A
    11:10am – 11:25am

    How Big Data will Shape the Future of Sales and Marketing

    Forest Cassidy, CEO, LeadFerret

    Industry leading companies are already tying sales and marketing actions to Big Data triggers. It’s just a matter of time before Big Data is a mandatory part of any sound sales and marketing strategy. In the b2b area no Big Data contributor weighs in as powerfully as social media. Companies that learn to use the Big Data that flows out of social media the most intelligently will become the industry leaders of tomorrow.

    Brought to you by

    11:25am – 11:40am

    Create Your Own Tribe and Watch Your Business Profits Grow

    Brian Mac Mahon, Founder & CEO, Expert Dojo

    How important is it to convert your customers into your own tribe. Brian Mac Mahon is an expert in building prospect lists and converting those lists into value based tribes. He will share with you is journey from unsuccessfully trying to build a global business with cold lists and Adwords to managing his own digital tribe and having that tribe build, pay for and promote his coworking space and associated training business to previously impossible heights. How he did this and how you can do it will make you rethink digital marketing and see a whole new way to bullet proof your client base and profits.

    Brought to you by

    11:40am – 12:00pm

    Connected Experiences: From Websites to Wearables to Wherever

    Loni Stark, Senior Director of Strategy & Product Marketing, Adobe

    Digital experiences are now a critical part of the entire customer journey: from exploration and purchase to use and engagement. While world-class websites initiated the shift to digital, it was only the first step in using digital experiences across mobile apps, in-venue screens, and IoT connected devices that already are our future. What does this mean for the New Marketer? How does marketing need to think differently about the brand’s content and data strategy in order to deliver the right digital experiences to meet and exceed the consumer’s expectations wherever they may be?

    Brought to you byadobe

    12:00pm – 1:30pm
    Networking Luncheon
    Foyer, Exhibition Hall & Dining Room
    1:30pm – 1:50pm

    Leveraging Your Personal Brand on Social Media

    Jacob Curtis, Owner, Branding by Jacob

    Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success and the importance of data metrics.

    1:50pm – 2:20pm

    Rethinking Web Design: Creating a Peak Performing Site with Less Waste and in Half the Time

    Luke Summerfield, Partner Services, Program Manager, HubSpot

    Join Luke as he explores Growth Driven Design, a smarter approach to developing your website which minimizes waste through iteration and learning. The result is a peak performing website in a fraction of the time.

    Brought to you byHubspot

    2:20pm – 2:40pm

    Re-targeting and Predictive Intelligence

    Henry Schuck, CEO, DiscoverOrg

    You know who you need to get in front of – do just that with a highly accurate and reliable way to reach influencers across your target accounts and business segments. Business targeting uses precise, business demographics, to ensure you can target and reach to the decision makers that matter to you. Predict the right message, channel and timing for each customer experience and inform critical business decisions by using all available customer data. Henry Schuck will share his advice of effective techniques for re-targeting and predictive intelligence.

    Brought to you byDiscoverorg

    2:40pm – 3:00pm

    Why Content Advertising is the Only Advertising Left

    Simon Kelly, CEO North America, Story Worldwide

    Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.

    3:00pm – 3:30pm

    Snapchat: How to Make Disappearing Content Leave a Lasting Impression on Mobile Millennials

    Kevin Jonas, CEO & Founder, Flashopp and Adam Gausepohl, Creative Director, PopShorts

    Approximately 1 billion Snaps are sent every day. Snapchat adoption and usage among mobile millennials is soaring, but brands are slow to react. Adam and Kevin will be your Snapchat

    sherpas in this entertaining, insightful, and educational session. Some of the topics we will cover are:

    • The basics. What is Snapchat and how does it work? Demographics and usage statistics, trends, and best practices.

    • Snapchat features. Direct snaps, Snapchat Stories, Snapchat Discovery, Filters, Geo-Filters etc. are all explained.

    • Why teenagers love Snapchat, in the words of actual teenagers.

    • Why Snapchat is the most engaging social platform ever, and why you need to get over the fact the content disappears.

    • How to get around Snapchat’s $750k/day ad minimum and efficiently build your brand’s Snapchat following.

    • The art of Snapchat storytelling. Real examples of brands using Snapchat right.

    Adam and Kevin have presented on Snapchat to CMO’s, social and digital strategists at the world’s leading brands, agencies and studios.

    Brought to you bypopshorts

    4:30pm – 4:00pm
    Afternoon Coffee Break and Networking
    Foyer, Exhibition Hall & Dining Room
    4:00pm – 4:40pm

    The H2H Approach in Digital Marketing

    Brian Kramer, President & CEO, PureMatter

    Bryan will discuss how we can communicate to customers as people, rather than data points and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It’s Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the marketing speak and adopt a more genuine language. His presentation promises to be evocative and interesting.

    Brought to you bypurematter

    4:40pm – 5:25pm

    The Content Code: Igniting Your Brand in a Noisy World

    Mark Schaefer, Executive Director, Schaefer Marketing Solutions

    In a world where marketing platforms seem to be shifting daily, it might seem impossible to predict where the future of social media is going, but Mark Schaefer has a pretty good idea. In this acclaimed, entertaining, and unforgettable speech, Schaefer discusses

    • The three digital marketing revolutions and the fourth that will begin in the next two years.

    • The very real business challenges presented by information density

    • Critical strategies to cut through the Internet noise to become the consumer’s signal

    • The role of advanced filters, cognitive computing, and wearable technology in a future marketing mix

    • The one “killer app” for digital marketing, sales and service for the next five years

    The Future of Social Media was named one of the Top 10 events of SXSW and has received acclaim from audiences around the world.

    Brought to you bybusinessesgrow

    5:25pm – 5:30pm

    Conference Wrap Up

    Jacob Curtis, Conference Emcee

    Jacob Curtis

    After a day of high impact Keynote presentations, Jacob Curtis, DigiMarCon Los Angeles 2024’s Conference Emcee will Wrap Up and conclude the General Sessions

    Night on Your Own – Santa Monica
    Santa Monica


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    The DigiMarCon Difference

    Business and marketing professionals have a lot of choice in events to attend.
    As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
    see why DigiMarCon stands out above the rest in the marketing industry
    and why delegates keep returning year after year

    Global Event Series

    DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

    5-Star Luxury Event Venues

    DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

    Extensive & Memorable Networking Experiences

    Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

    Industry Thought Leaders from Leading Brands

    DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

    Premium Comfortable Meeting Spaces

    At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

    Value for Money & Generous Discounts

    DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

    Collaborative Learning & Audience Participation

    Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

    Meet the Speakers in Person

    DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

    Exceptional Customer Service

    Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

    TECHSPO Technology Expo

    At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

    On Demand Library Access

    DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

    The Largest Digital Marketing, Media & Advertising Community

    Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

    Safe, Clean & Hygienic Event Environment

    The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

    • Limiting Venue Capacities to allow for Social Distancing
    • Health and Safety Protocols
    • Safe Food and Beverages and Food-handling
    • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
    • Sanitation and Disinfection of Common and High-Traffic Areas
    • Physical Distancing Measures Between Attendees
    • Social Distancing Room and Seating Configurations
    • Non-Contact Thermal Temperature Scanning

    Hybrid Events: Attend In-Person or Online

    DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

    High-Profile Audience From Leading Brands

    DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

    Who Attends Our Conferences
    Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning

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